Volvo Ice Snow Test Drive

    Mission

    Location: Hulunbeier, Inner Mongolia

    Ice snow test drive of V40 Cross Country with all Volvo’s national dealers.

    Display the car in specific location with models.

    Highlight

    To show the SUV performance of Volvo V40 Cross Country, we used specific test drive course.

    To show the lifestyle, we provided activities and decorations in Northern Europe style.

    Challenge

    The severe weather was challenge to all the staff.

    Over 120 trainers attended this event.