Volvo Ice Snow Test Drive


Location: Hulunbeier, Inner Mongolia

Ice snow test drive of V40 Cross Country with all Volvo’s national dealers.

Display the car in specific location with models.


To show the SUV performance of Volvo V40 Cross Country, we used specific test drive course.

To show the lifestyle, we provided activities and decorations in Northern Europe style.


The severe weather was challenge to all the staff.

Over 120 trainers attended this event.